New Year! Same goals!

Happy New Year!

Yes, It's been a while (again!). But, I'm back! This time I have a plan, a schedule... let's see if I can keep it up :)

I was just looking over my old posts, especially my goals for last year. While I worked on some of them, I gotta say this year's goals are pretty much the same thing. Make jewelry, get jewelry online, sell jewelry.
To do this, I need to learn a LOT more about marketing.

And one goal I have this year is to get my web site up and running. I have a Weebly site I got last year, but I never really did anything with it.
And, I'd like to have my jewelry on another site besides Etsy. Etsy's great, but it's sooo big, I feel like my jewelry is lost. And they market to a very specific target, who is not me, nor is it my target market. (I actually don't know who it is, supposedly 20-something "hipsters", but when I look at the finds, etc, I don't think I've ever seen anything that would appeal to anyone I know. But, I don't know very many "trendy" people. And the few that I do know are into "designer labels".) So, another venue might have a different audience. I'll have to do some research.

Any suggestions would be appreciated.

Debby

"Today is a new day"

New Year's Resolutions

Hello,
I was so sure that my new line of jewelry was going to be my big break! Didn't work that way, oh well, back to the drawing board...

I've been thinking about what to do to increase my productivity and my sales of my jewelry, especially on Etsy. So I came up with some goals, which, because of the time of the year it is, I'll call resolutions.

1. Put enough "Beadwoven" items in my etsy shop that I can join the Beadweaver's Team
2. Identify my target markets and learn how to market to them. Do the marketing and promoting and advertising that successful Etsyians say you need to do to be successful.
   
3. Develop a marketing Plan, broken down by month, then weeks. This way I can stay on track and know what I need to do day by day.
4. Make the designs that I have planned. Really give them a chance to be out there, instead of letting fear stop me. Fear of not using the beads for their perfect design, and also fear of letting my designs be "out there". (If I don't put my best efforts forward, they can't be rejected, and I can blame my lack of sales on the fact that I don't have any "fabulous" pieces.)
5. Remake some of my best sellers, and continue to make items that sell well.
6. Make more earrings (this is my challenge, because it is difficult for me to make unique, interesting earrings).
7. Do more craft shows and try to get into more "artist or artisan" type shows.